Why Outdoor

Locally Operated

We are able to address service and maintenance issues immediately. We have an increased knowledge of the city’s geography. We take great pride in what we do and want to ensure 100% customer satisfaction.

Location

Our boards are strategically placed to provide the best visibility with the heaviest traffic counts.

Advertising Creates Store Traffic

Continuous store traffic is the first step toward increasing sales and expanding your base of shoppers. The more people who come into the store, the more opportunities you have to make sales.

Advertising Attracts New Customers

Your market changes constantly. Newcomers to your area mean new customers to reach. People earn more money, which means changes in lifestyles and buying habits. The shopper who wouldn’t consider your business a few years ago may be a prime customer now.

Advertising Encourages Repeat Business

Shoppers don’t have the store loyalty they once did. Shoppers have mobility and freedom of choice. You must advertise to keep pace with your competition. The National Retail Federation states: “Mobility and non loyalty are rampant. Stores must promote to get former customers to return and to seek new ones.”

Advertising is an Investment in Success

Advertising gives you a long-term advantage over competitors who cut back or cancel advertising. A survey of more than 3,000 companies found that advertisers who maintained or expanded advertising over a five-year period saw their sales increase an average of 100 percent, and companies that cut advertising grew at a less than half the rate of those who advertised steadily.

Advertising Keeps You in the Competitive Race

There are only so many customers in the market ready to buy at any one time. You have to advertise to keep regular customers and to counterbalance the advertising of your competition. You must advertise to keep or expand your market share or you will lose to more aggressive competitors.

Advertising Keeps Your Business Top-of-Mind

With Shoppers Many people postpone buying decisions. They often go from store to store comparing prices, quality and service. Advertising must reach them steadily through the entire decision-making process. Your name must be fresh in their minds when they decide to buy.

Advertising Gives Businesses a Successful Image

In a competitive market, rumors and bad news travel fast. Nothing sets the record straight faster than advertising; it tells your customers and competitors that your doors are open and you’re ready for business. Vigorous and positive advertising can bring shoppers into the marketplace, regardless of the economy.

Advertising Brings in Big Bucks for Businesses

Advertising works. Businesses that succeed are usually strong, steady advertisers. Look around. You’ll find the most aggressive and consistent advertisers are almost invariably the most successful. Join their ranks by advertising and watch your business grow!