About Us

RAM Outdoor is privately owned by Craig and Jamie Roberts and has operated billboards in the greater Fort Smith market since January 2004. We currently have 160 faces, of which 104 are new high definition digital displays. We are committed to quality and being pro-active, with the latest technology, to provide the best product and service billboards have to offer; all at affordable rates! RAM’s static (i.e. non-digital) billboards are equipped with state of the art 24/7 illumination alerts via a wi-fi monitoring system and have been upgraded to LED lights, which minimizes service requirements. RAM invested in true 16 and 19 mm high definition digital displays, in the Fort Smith market, ensuring that our customers receive a sharp, crisp message with true to life colors. Our boards are strategically placed in prime spots to provide the best visibility with the heaviest traffic counts.

All RAM quotes are based on a 12 month billing cycle…not four weeks*
*A four week billing cycle ultimately results in an additional billing cycle in a year.
For Example: 52 weeks in a year ÷ 4 weeks = 13 billing cycles

Our primary focus is to understand the distinctive goals and individual needs of our customers. We will work with you to find the best location and/or plan for your needs. We encourage customers to take advantage of keeping their ads fresh and to update prices/promotions, or appeal to consumers’ different needs throughout the day. We offer 3 free digital designs a month and are known to send designs, for approval, without even being asked. Our goal is to post advertisers messages within 2 hours upon receipt and we remove ads timely, so you will never have an expired message playing. There are unlimited changes for digital customers who provide their own designs. RAM will send proof of performance reports at the end of the clients monthly billing cycle to validate receipt of showings.

Not only does outdoor advertising provide flexibility in design and messaging but it also offers a lot of flexibility in location. Based on your target audience’s driving or traveling habits, you have the ability to tailor your message to reach this particular audience. With digital, we can easily customize schedules, including dayparting, multiple ads per advertiser, time/temp, counters and even use RSS feeds! Day parting refers to scheduling ads at different times of the day and days of the week. For example, if you have a fast food restaurant we could schedule your breakfast ad(s) to run only during breakfast time~5:30-10:30am and would do the same for lunchtime, and then for dinner content. RAM has many digital rotary packages available along with customizable length of contracts and showing times, such as, every minute or every other minute showings, etc.

We would be honored to partner with you and promise to deliver a product that will present the professional image that your company seeks to portray, while delivering you the best customer service possible.

Let us earn your trust. Your audience is waiting!